To provide the best possible opportunities for our cooperative members' livestock products: 4,500 cattle farmers, 1,200 pig farmers and 400 sheep farmers. To provide all our customers and all consumers meats and products perfectly tailored to their needs and expectations in terms of guaranteed safety, quality of flavour, practicality of use and protection of the environment. To achieve these goals, we rely on the following values:

1. In-depth knowledge of our markets and the needs of both our customers and consumers.

2. Guiding the production choices of our members accordingly.

3. Constantly ensuring that these production choices provide them with the best opportunities and meet the requirements of our customers.

4. Providing the technical support required by cooperative members to constantly improve their efficiency and the quality of their products to achieve total customer satisfaction.

5. Being at the cutting edge of food safety throughout the entire industry.

6. Being specialists in quality industry initiatives.

7. Being at the cutting edge of product innovation in order to anticipate and best respond to the needs of our customers and of consumers. We have pursued this same strategy since our creation. That is why we have long been committed to the practice of rationalised agriculture. It is this kind of agriculture that is the most efficient over time and the most environmentally friendly.

In fact, we do everything we can to provide the right products to the right markets at the right time.

Jean Luc MARRES, Director General